Red bull swot uk

You should reach for an energy drink as your go-to solution to keep those eyes awake, brain alert, and mind focused. It represent a great opportunity for Red Bull to drive home its advantage in new technology and gain market share in the new product category.

Further increasing presence in media via strategic collaborations 3. You either love them or never think about them. While the first two may be optional, caffeine is in nearly every energy drink on the market. That depends on the target market.

vrio analysis for red bull

Right now the investment in technologies is not at par with the vision of the company. Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Red Bull to capture new customers and increase its market share.

An opportunity awaits in the health space too. For instance, Monster drinks have incorporated both vitamin B and B12 into several of their popular offerings. This is a small but targeted niche. Other big name companies, like PepsiCoare trying to break into this industry with their own variation of energy drinks.

The high caffeine and other various ingredients receive the blame. As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix.

Rated 5/10 based on 7 review
Red Bull SWOT analysis