Literature review corporate communication
Thus, following table shows an overall summary of the material reviewed based on the topics, authors and approaches observed.
Literature review on effective communication a tool for achieving organizational objectives
Organizations practicing this model employ bargaining, negotiating and strategies of conflict resolution to bring changes in both the organization and the public Grunig, Public Relations Theory Public relations is the attempt by information, persuasion and adjustment to engineer public support for an activity, cause, movement or institution Bernays, However to the experience of the author this is not due to the skills of the participants technical and non-technical. A lot of references for problems in communication could be found however. Late tendencies in education seem to address this problem as modern lists of topics for interdisciplinary educations also include lectures on psychology and communication theories. A study undertaken to the UK energy industry concluded that, first of all, from 40 EI companies reached, only 17 had produced environmental reports at that moment. The implications of these intrusions are still very much a matter for argument but the worst-case scenarios suggest devastation of the human species — developed and lesser developed countries alike- not to mention the impact on other species and the planet as a whole. Although many studies have shown findings on specific areas, there is no backbone integrating all. There are too many kinds of consumer with too many kinds of need, and some companies are in a better position to serve certain segments of the market. After that literature research chapter 3 , and the empirical study chapter 4 will be presented. As this definition implies Senge lays emphasis on improving the cooperation of the people of an organization, thereby trying to solve some of the communication problems described in earlier chapters. There are many studies focused on several topics such as CSR management and communication, risk assessment, renewable energy projects implantation or technology development perceptions. It is a communication function to find a proper way to differentiate the products and to segment the target audiences.
In fact, data gathered through the literature review helped identifying and defining the problem, which was especially important to study this area of knowledge due to the lack of previous research on CCPR within the EI. Therefore, implications about price and quality perceptions must be carefully handled due to the special nature of the raw material.
Public Relations Theory Public relations is the attempt by information, persuasion and adjustment to engineer public support for an activity, cause, movement or institution Bernays, Top journals, databases, citation reports, libraries and institutions consulted Secondly, a systematic approach was applied to review the main information gathered during the first step through different 6 sources to critically analyze the concepts, theories and focuses adopted so far Jesson, Matheson and Lacey, Furthermore, two different styles or steps were applied to review the literature.
Recent phenomena such as environmentalism or NIMBY reactions not-in-my-backyard demand an extra communication effort to establish and keep mutual benefit relationships. Results derived from applying this research strategy to the problem at hand are provided in the following section.
Although many studies have shown findings on specific areas, there is no backbone integrating all. From consumers to public sector, energy industry has several publics to handle, as for example the need to boost consumer switching or to promote efficiency amongst the transportation industry.
According to Cotton and Devite-Wrightthese are examples of potentially problematic issues between different stakeholders: power losses, anti-competitive behaviours, price protection, etc.
Especially influential on organizational communication, systems theory explains how and why people form groups, each of which is a system as well as part of a larger system.
Literature review corporate communication
Oglesby, Rodney A. Farace, Monge and Russell define communication as the exchange of symbols that are commonly shared by the individuals involved, and which evoke quite similar symbol-referent relationships in each individual. Cross-functionality Cross-functionality is the idea that members from different departments of a unit or organization form teams, bringing a variety of talents and resources to bear on the accomplishment of the overall mission of the unit or organization Proehl, More part disciplines are engineering sciences, communication sciences, operations research and psychology. New York: Markus Wiener Publishing. For example goals which can be negotiated even though views or opinions might differ. As a consequence, each company must divide the total market, choose the best segments and design strategies for profitably serving chosen segments better than its competitors do. In a Microsoft conducted study only 10 percent of IT investments were seen profitable by non technical management although in reality up to 41 percent were profitable. Bruce, Christine S. PA practitioners need to understand that achieving a shift in mindset like this is extremely difficult. The core disciplines of a learning organization he sees are: - Systems thinking — the ability to not only see what is directly observable, but also to see root causes and effects.
based on 79 review