MontGras need something to increase brand awareness in another direction outside of just price. For a more elegant, Bordeaux-styled Cabernet, Colchagua and the Rapel Valley offer wines with black fruit and pencil-lead-like minerality.
Home Essays Brand Management and Basically the consumer needs more info on why he or she should purchase Chilean wines over Californian, French, Italian, etc.
The overall marketing positioning strategy at MontGras is to produce high quality fine wines. However I do feel the promotions are good ideas. As a …show more content… There is nothing wrong with customers viewing wines from this region as a good value.
Chile has quite a different variety mix compared with Australia. MontGras should see this as a strength and not as a weakness. Total wine consumption in Chile in was million litres, at a per capita consumption of There may be some risk-based advantage to Chile in having a lower concentration of its exports in its top three markets 38 per cent of exports compared with 66 per cent for Australia.
I would recommend passing on the offer from Testers. New product extension is in the form of utilizing iPad as an external monitor and in the future as a control device over….
While wines may be a little flabby, has the potential for good quality whites but not reds. At the moment there is little brand awareness regarding Chilean wines.